The Guardian article by Andy Welch:

His shops triggered a British style explosion – and he’s idolised by sharp-dressed superstars like Martin Freeman and Paul Weller. Meet John Simons, whose windows are ‘like theatre’

The man who dressed the mods: ‘They were jumping up and down for my shirts!'

‘I have done some unique things’

… John Simons, subject of a new film, near one of his shops on Chiltern Street. 

Photograph: Sarah Lee for the Guardian

John Simons - A Modernist - DVD