VETRA brand was created by EDOUARD BEERENS in Paris in 1927. He designed the red VETRA logo with a manufacture at the back, as displayed on today’s label. Workwear brand names were currently in red ink in the first part of the 19TH century because referring to the working class emblem.
VETRA name has been basically composed of the abbreviation of VETements de TRAvail ( in English it would have been ‘WW’ ). The use of two syllables has made it easy to memorize the short synthetic brand name VETRA.